Developing a Co-Retail Flagship for Women by Women
In an increasingly muted, neutral design landscape in retail, does the younger generation appreciate a break from the norm? We chatted with dozens of Bulletin shoppers and mapped user behavior in their other stores. We found the customer is young, bright, and ambitious, yet she has an honest sense of humor and appreciates self care and caring for others.
Co-Retail underpins Bulletin. Women entrepreneurs become members of Bulletin to access shelf space in their stores and online. Bulletin then runs all the merchandising and marketing. The concept is to celebrate the craft, creativity and unapologetic celebration of womens’ achievements: we called it Future Femme.
Bulletin is a haven. The atmosphere is happy and confident. To embed that energy, the space is planned to both be a successful business and exciting venue for ‘Bulletin Broads’. The front of the store is designed to convert merchandise. And the back is designed to lounge and host.
The brief was to capture Future Femme. Future = Space Travel, Femme = Cardi B. The interiors were championed by lead designer Allyx Seemann. The color palette is a bright Pantone match to the brand to celebrate, grounded by thoughtful details like an 36 degree radius through out the store. Every element is modular so that the store is more than a brand statement, it’s a business tool.
From general contractor sourcing to custom furniture, the design and development scope was fully encompassing. A true partner to the Bulletin exec team, the design build process was 5 months from day one to grand opening. Every detail is ultimately part of the scope to delivering a complete retail product.