CASE STUDY

Planning four acres in Amsterdam’s competitive city center

YEAR 2017

TYPE Public Realm, Coworking
SCOPE RESEARCH, CONCEPT, PLANNING
CLIENTHines

The Challenge

Amsterdam is one of the fastest growing real estate markets in Europe. With international headquarters setting up shop in the densely developed city, ground up opportunities are rare and exciting. Hines was determined to make a competitive bid on of the last remaining land parcels, and needed a development foundation about this unfamiliar market

The Outcome

In collaboration with Team V Architecture and Skaal cost consultants, we worked with Hines’s Europe team to develop a comprehensive bid to the City of Amsterdam. While the bid was price driven, we created a masterplan that focused on architectural and social cohesion, canal logistics, and buyer expectations.

PHASE 1 OF 3

RESEARCH

Amsterdam is one of the most beautiful cities in the world, largely because of its strict preservation and land usage regulation. To navigate these parameters, while breaking down assumptions about Dutch buyers, we partnered with Fris Consulting and a local broker. Together we produced a research report for Hines.

PHASE 2 OF 3

CONCEPT

Amsterdam is one of the fastest growing cities in Europe. Single households are on the rise, yet overall, the population is aging. Hines’ bid considered the surrounding development pipeline addressing current demand, to best future proof the placemaking concept.

PHASE 3 OF 3

PLANNING

A considered mix of rentals, condos, and single family homes are anchored by a grid that connects to the nearby retail corridor and public green spaces for the area. In partnership with Team V, local architects, we designed an urban planning scheme respectful of surrounding context, while taking the opportunity to have a positive impact on the city’s accessible urban spaces.